Introductory Non-Technical Concepts: Data Strategy

A sound data strategy is easily one of the most important things you need to succeed with data. In its early days, most businesses can get by with on-the-fly responses to environmental changes and inconsistencies in how data is used and managed. In the long run, this will spell disaster, so it is in your best interest to take the helm and sail your ship steadily through the ever-growing sea of complexities surrounding your data.

At a data strategy's core is the deliberate alignment with your business strategy. With this, it can support your business in achieving what matters most continuously. We have carefully summarised many crucial concepts underpinning the foundations of a successful data strategy. Spend some time to look through the infographic and think about how each concept applies to your business.

This infographic is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-SA 4.0) licence. You can satisfy the attribution requirement by simply linking back to this post.

Are there any other data strategy concepts you can think of that were missed? Start a conversation on X or LinkedIn, and tell us about them.

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